SalesGroup
Designing an AI Customer Support Platform
Year :
2025
Role:
Product Designer
Industry :
Customer Service
Client :
SalesGroup
Overview
I led the designed and execution of the core product experience including an AI chatbot system. Its success delivered a product that seamlessly connects businesses to customers, ensuring diverse needs are met without needing to leave the platform.
Background
SalesGroup is an AI powered customer support platform that automates conversations while giving teams full visibility and control over customer interactions.
I was great for this project because of my systems thinking and ability to translate complex design challenges into clear, scalable frameworks. Rather than approaching it as a UI cleanup task, I focused on building an ecosystem that balances usability, adoption, and long-term scalability.
Design Process
Discover
Competitive Research
User Research
Define
Information Architecture
Wireframing
Inspiration + Experience
Ideate
Visual Design Concepts
UI/UX Iteration
Prototyping
Design
Illustration Updates
UI/UX Refinement
Prototyping
Problem Statement
SalesGroup’s existing website suffered from a fragmented structure, inconsistent visual language, and unclear information hierarchy, making it difficult for users to understand the product and navigate key offerings effectively. The absence of a cohesive design system and unified messaging led to a disjointed user experience, weakened brand perception, and reduced the site’s ability to convert visitors into customers.
Challenges
Fragmented Structure
Lacks clear information architecture, making navigation unintuitive & features difficult to locate.
Inconsistent Visual Language
Lack of consistent design system created an unpolished experience & weakened brand credibility.
Poor Content Hierarchy
Key information is buried, leading to cognitive overload & low user engagement.
Difficult to Maintain Design System
Absence of reusable components made updates slow, inconsistent, & prone to further fragmentation.
Project Objectives
Objectives
Setup design foundation
Create and streamline a consistent design foundation for the SalesGroup
Clearify Information Architecture
Restructure the product to create a logical, intuitive flow that makes user interaction easier.
Unify Visual and Brand Language
Develop a consistent design system across typography, colour, & components to strengthen brand perception.
Create a Scalable, Maintainable System
Build reusable components & a structured framework to make future updates faster & consistent.
DISCOVER
User & Competitive Research
I analysed competitor products to understand industry best practices, user expectations, and interaction patterns. I reviewed SalesGroup’s existing site, identifying gaps in information hierarchy, messaging, and visual consistency. This research informed opportunities to unify the brand experience, optimize user flows, and design a system that balances clarity, usability, and SalesGroup’s unique positioning in the sales tools market.
Defining the Experience
Wireframe Audits
I assessed early wireframes, targeting areas for enhancement and provided recommendations to improve information architecture and navigation.
Inspiration & Experience Boards
I created Inspiration and Experience Boards to explore how visual elements could shape the website experience.
SalesGroup chose a “Modern Professional” direction for its clarity, credibility, and approachable feel.
Expressive Ideation
Visual Design Concepts
Drawing from research insights, I began ideating through hand-drawn sketches to quickly explore layout, hierarchy, and interactions. These concepts were then translated into digital designs and iteratively refined through ongoing reviews with SalesGroup.
Iterations
Design & Refine
Branding + Design System
After defining the visual direction, I used ChadCN as the framework to build and brand SalesGroup’s design system.
I polished components, established visual styles, and structured reusable elements, creating a scalable foundation for prototyping and ensuring consistency across the website experience.
Landing pages
I designed SalesGroup’s landing pages to clearly communicate the product’s value, guide users through key features, and drive conversions.
I structured content hierarchies, refined messaging, and crafted CTAs that create an intuitive, engaging journey for first-time visitors.
intuitive design
Dashboard
I designed SalesGroup’s dashboard to give users a clear overview of leads, activities, and performance, with key metrics structured for quick insights and easy action.
I also crafted the chatbot interface, ensuring seamless interactions that guide users, answer queries, and enhance engagement across the platform.
Prototyping & Motion
Interactive prototypes for the Salesgroup Product showcased motion, interactions, and key features like hover states and animations, giving stakeholders a clear, tangible vision of the final experience.
The Solution
We delivered a polished, user-focused website and dashboard that clarified SalesGroup’s value proposition and improved user engagement. The redesign provides a centralized, intuitive experience that guides users through the product, simplifies lead and performance tracking, and reinforces brand credibility—helping SalesGroup convert visitors into active users efficiently.
deliverables
Improved Site Look & Feel
A cohesive visual language and component set to unify SalesGroup’s website and reinforce brand credibility.
Clear Interactive Prototype
A clickable prototype demonstrating user journeys, interactive elements, and dashboard functionality.
Landing Page & Dashboard Designs
High-fidelity designs for landing pages, dashboard screens, and the chatbot UI.
Design Documentation & Guidance
Guidelines for typography, colour, components, and interactions to ensure consistency and maintainability.
Final Screen Designs
Core high fidelity screens for the SalesGroup Platform
Impactful Results
Improved User Experience
Redesigned website and dashboard provide a clear, intuitive experience, making it easier for users to navigate and use.
Consistent Visual Language
Established a unified design style across landing pages, dashboard, and chatbot UI, reinforcing brand credibility.
Enhanced Engagement
Interactive elements and structured content guide users effectively, increasing engagement and facilitating lead conversion.
Business & Stakeholder Value
Delivered a polished, scalable design that aligned with SalesGroup’s goals, earning positive feedback and laying the groundwork for future enhancements.
More Projects
SalesGroup
Designing an AI Customer Support Platform
Year :
2025
Role:
Product Designer
Industry :
Customer Service
Client :
SalesGroup
Overview
I led the designed and execution of the core product experience including an AI chatbot system. Its success delivered a product that seamlessly connects businesses to customers, ensuring diverse needs are met without needing to leave the platform.
Background
SalesGroup is an AI powered customer support platform that automates conversations while giving teams full visibility and control over customer interactions.
I was great for this project because of my systems thinking and ability to translate complex design challenges into clear, scalable frameworks. Rather than approaching it as a UI cleanup task, I focused on building an ecosystem that balances usability, adoption, and long-term scalability.
Design Process
Discover
Competitive Research
User Research
Define
Information Architecture
Wireframing
Inspiration + Experience
Ideate
Visual Design Concepts
UI/UX Iteration
Prototyping
Design
Illustration Updates
UI/UX Refinement
Prototyping
Problem Statement
SalesGroup’s existing website suffered from a fragmented structure, inconsistent visual language, and unclear information hierarchy, making it difficult for users to understand the product and navigate key offerings effectively. The absence of a cohesive design system and unified messaging led to a disjointed user experience, weakened brand perception, and reduced the site’s ability to convert visitors into customers.
Challenges
Fragmented Structure
Lacks clear information architecture, making navigation unintuitive & features difficult to locate.
Inconsistent Visual Language
Lack of consistent design system created an unpolished experience & weakened brand credibility.
Poor Content Hierarchy
Key information is buried, leading to cognitive overload & low user engagement.
Difficult to Maintain Design System
Absence of reusable components made updates slow, inconsistent, & prone to further fragmentation.
Project Objectives
Objectives
Setup design foundation
Create and streamline a consistent design foundation for the SalesGroup
Clearify Information Architecture
Restructure the product to create a logical, intuitive flow that makes user interaction easier.
Unify Visual and Brand Language
Develop a consistent design system across typography, colour, & components to strengthen brand perception.
Create a Scalable, Maintainable System
Build reusable components & a structured framework to make future updates faster & consistent.
DISCOVER
User & Competitive Research
I analysed competitor products to understand industry best practices, user expectations, and interaction patterns. I reviewed SalesGroup’s existing site, identifying gaps in information hierarchy, messaging, and visual consistency. This research informed opportunities to unify the brand experience, optimize user flows, and design a system that balances clarity, usability, and SalesGroup’s unique positioning in the sales tools market.
Defining the Experience
Wireframe Audits
I assessed early wireframes, targeting areas for enhancement and provided recommendations to improve information architecture and navigation.
Inspiration & Experience Boards
I created Inspiration and Experience Boards to explore how visual elements could shape the website experience.
SalesGroup chose a “Modern Professional” direction for its clarity, credibility, and approachable feel.
Expressive Ideation
Visual Design Concepts
Drawing from research insights, I began ideating through hand-drawn sketches to quickly explore layout, hierarchy, and interactions. These concepts were then translated into digital designs and iteratively refined through ongoing reviews with SalesGroup.
Iterations
Design & Refine
Branding + Design System
After defining the visual direction, I used ChadCN as the framework to build and brand SalesGroup’s design system.
I polished components, established visual styles, and structured reusable elements, creating a scalable foundation for prototyping and ensuring consistency across the website experience.
Landing pages
I designed SalesGroup’s landing pages to clearly communicate the product’s value, guide users through key features, and drive conversions.
I structured content hierarchies, refined messaging, and crafted CTAs that create an intuitive, engaging journey for first-time visitors.
intuitive design
Dashboard
I designed SalesGroup’s dashboard to give users a clear overview of leads, activities, and performance, with key metrics structured for quick insights and easy action.
I also crafted the chatbot interface, ensuring seamless interactions that guide users, answer queries, and enhance engagement across the platform.
Prototyping & Motion
Interactive prototypes for the Salesgroup Product showcased motion, interactions, and key features like hover states and animations, giving stakeholders a clear, tangible vision of the final experience.
The Solution
We delivered a polished, user-focused website and dashboard that clarified SalesGroup’s value proposition and improved user engagement. The redesign provides a centralized, intuitive experience that guides users through the product, simplifies lead and performance tracking, and reinforces brand credibility—helping SalesGroup convert visitors into active users efficiently.
deliverables
Improved Site Look & Feel
A cohesive visual language and component set to unify SalesGroup’s website and reinforce brand credibility.
Clear Interactive Prototype
A clickable prototype demonstrating user journeys, interactive elements, and dashboard functionality.
Landing Page & Dashboard Designs
High-fidelity designs for landing pages, dashboard screens, and the chatbot UI.
Design Documentation & Guidance
Guidelines for typography, colour, components, and interactions to ensure consistency and maintainability.
Final Screen Designs
Core high fidelity screens for the SalesGroup Platform
Impactful Results
Improved User Experience
Redesigned website and dashboard provide a clear, intuitive experience, making it easier for users to navigate and use.
Consistent Visual Language
Established a unified design style across landing pages, dashboard, and chatbot UI, reinforcing brand credibility.
Enhanced Engagement
Interactive elements and structured content guide users effectively, increasing engagement and facilitating lead conversion.
Business & Stakeholder Value
Delivered a polished, scalable design that aligned with SalesGroup’s goals, earning positive feedback and laying the groundwork for future enhancements.
More Projects
SalesGroup
Designing an AI Customer Support Platform
Year :
2025
Role:
Product Designer
Industry :
Customer Service
Client :
SalesGroup
Overview
I led the designed and execution of the core product experience including an AI chatbot system. Its success delivered a product that seamlessly connects businesses to customers, ensuring diverse needs are met without needing to leave the platform.
Background
SalesGroup is an AI powered customer support platform that automates conversations while giving teams full visibility and control over customer interactions.
I was great for this project because of my systems thinking and ability to translate complex design challenges into clear, scalable frameworks. Rather than approaching it as a UI cleanup task, I focused on building an ecosystem that balances usability, adoption, and long-term scalability.
Design Process
Discover
Competitive Research
User Research
Define
Information Architecture
Wireframing
Inspiration + Experience
Ideate
Visual Design Concepts
UI/UX Iteration
Prototyping
Design
Illustration Updates
UI/UX Refinement
Prototyping
Problem Statement
SalesGroup’s existing website suffered from a fragmented structure, inconsistent visual language, and unclear information hierarchy, making it difficult for users to understand the product and navigate key offerings effectively. The absence of a cohesive design system and unified messaging led to a disjointed user experience, weakened brand perception, and reduced the site’s ability to convert visitors into customers.
Challenges
Fragmented Structure
Lacks clear information architecture, making navigation unintuitive & features difficult to locate.
Inconsistent Visual Language
Lack of consistent design system created an unpolished experience & weakened brand credibility.
Poor Content Hierarchy
Key information is buried, leading to cognitive overload & low user engagement.
Difficult to Maintain Design System
Absence of reusable components made updates slow, inconsistent, & prone to further fragmentation.
Project Objectives
Objectives
Setup design foundation
Create and streamline a consistent design foundation for the SalesGroup
Clearify Information Architecture
Restructure the product to create a logical, intuitive flow that makes user interaction easier.
Unify Visual and Brand Language
Develop a consistent design system across typography, colour, & components to strengthen brand perception.
Create a Scalable, Maintainable System
Build reusable components & a structured framework to make future updates faster & consistent.
DISCOVER
User & Competitive Research
I analysed competitor products to understand industry best practices, user expectations, and interaction patterns. I reviewed SalesGroup’s existing site, identifying gaps in information hierarchy, messaging, and visual consistency. This research informed opportunities to unify the brand experience, optimize user flows, and design a system that balances clarity, usability, and SalesGroup’s unique positioning in the sales tools market.
Defining the Experience
Wireframe Audits
I assessed early wireframes, targeting areas for enhancement and provided recommendations to improve information architecture and navigation.
Inspiration & Experience Boards
I created Inspiration and Experience Boards to explore how visual elements could shape the website experience.
SalesGroup chose a “Modern Professional” direction for its clarity, credibility, and approachable feel.
Expressive Ideation
Visual Design Concepts
Drawing from research insights, I began ideating through hand-drawn sketches to quickly explore layout, hierarchy, and interactions. These concepts were then translated into digital designs and iteratively refined through ongoing reviews with SalesGroup.
Iterations
Design & Refine
Branding + Design System
After defining the visual direction, I used ChadCN as the framework to build and brand SalesGroup’s design system.
I polished components, established visual styles, and structured reusable elements, creating a scalable foundation for prototyping and ensuring consistency across the website experience.
Landing pages
I designed SalesGroup’s landing pages to clearly communicate the product’s value, guide users through key features, and drive conversions.
I structured content hierarchies, refined messaging, and crafted CTAs that create an intuitive, engaging journey for first-time visitors.
intuitive design
Dashboard
I designed SalesGroup’s dashboard to give users a clear overview of leads, activities, and performance, with key metrics structured for quick insights and easy action.
I also crafted the chatbot interface, ensuring seamless interactions that guide users, answer queries, and enhance engagement across the platform.
Prototyping & Motion
Interactive prototypes for the Salesgroup Product showcased motion, interactions, and key features like hover states and animations, giving stakeholders a clear, tangible vision of the final experience.
The Solution
We delivered a polished, user-focused website and dashboard that clarified SalesGroup’s value proposition and improved user engagement. The redesign provides a centralized, intuitive experience that guides users through the product, simplifies lead and performance tracking, and reinforces brand credibility—helping SalesGroup convert visitors into active users efficiently.
deliverables
Improved Site Look & Feel
A cohesive visual language and component set to unify SalesGroup’s website and reinforce brand credibility.
Clear Interactive Prototype
A clickable prototype demonstrating user journeys, interactive elements, and dashboard functionality.
Landing Page & Dashboard Designs
High-fidelity designs for landing pages, dashboard screens, and the chatbot UI.
Design Documentation & Guidance
Guidelines for typography, colour, components, and interactions to ensure consistency and maintainability.
Final Screen Designs
Core high fidelity screens for the SalesGroup Platform
Impactful Results
Improved User Experience
Redesigned website and dashboard provide a clear, intuitive experience, making it easier for users to navigate and use.
Consistent Visual Language
Established a unified design style across landing pages, dashboard, and chatbot UI, reinforcing brand credibility.
Enhanced Engagement
Interactive elements and structured content guide users effectively, increasing engagement and facilitating lead conversion.
Business & Stakeholder Value
Delivered a polished, scalable design that aligned with SalesGroup’s goals, earning positive feedback and laying the groundwork for future enhancements.